What’s Lost And Found was officially created in the winter of 2020, after what started out as a side hustle to fulfill Morgan’s creativity and her deep love and appreciation for vintage and sustainability.

As demand expanded and operations grew, The Found Studio was developed and established in downtown Victoria, in the summer of 2022. Morgan embraced change and thrived under pressure which led to her first storefront ‘showroom’ location situated on Fort Street Downtown. The showroom has been a big investment, to say the least, and the showroom was an offering Morgan wanted to allow clients the opportunity to test, see and touch furniture, objects, lighting and more. Prior to this Morgan created a unique operation that is (mostly) manageable for a one-woman show. Morgan consciously sources curations by housing them in a shipping container for upcoming collections. This allows her space to build out the slow and intentional curations she shoots at the studio. She quickly outgrew that studio space and alas The Found Studio showroom was born.

With new seasons come change and in January 2024, Morgan will be closing the storefront to hone In on how she wants to move forward in business. It’s all trial and error anyway.